Mulberry位于英國(guó)倫敦新邦德大街50號(hào)，是倫敦的風(fēng)格亞文化的經(jīng)典品牌，所推出的單品在每一個(gè)風(fēng)格層次上都切中要點(diǎn)。

創(chuàng)意總監(jiān)認(rèn)為，其系列服飾的主要設(shè)計(jì)靈感，來(lái)自于穿著Mulberry服飾的女性，包括她們的生活方式，將Mulberry產(chǎn)品融入自己生活。

Mulberry店的內(nèi)部裝飾獨(dú)具特色，其中起伏的石頭墻最引人注目，石頭均從Somerset的采石場(chǎng)中提煉。店內(nèi)其他設(shè)計(jì)包含了日光模擬，節(jié)能燈箱等，用作熱量維持。這種高度靈活且開(kāi)放式的公共空間設(shè)計(jì)采用了橡木的雕刻和帶有紋理的黃銅制品。

著名室內(nèi)設(shè)計(jì)師Faye Toogood受英國(guó)奢侈品牌Mulberry委托與創(chuàng)意總監(jiān)Johnny Coca共同在倫敦打造他們新的概念店鋪。

Faye Toogood, the renowned interior designer, has been appointed by luxury British brand Mulberry to co-create their new store concept in London together with their Creative Director Johnny Coca.

豐富而華麗的空間體現(xiàn)了全新的購(gòu)物體驗(yàn)，觸覺(jué)環(huán)境營(yíng)造的溫暖氛圍，并鼓勵(lì)他們參與和享受商店。

The rich and opulent space embodies a new shopping experience where a warmer atmosphere created by the tactile environment welcomes customers and encourage them to engage and enjoy the store.

Toogood通過(guò)向Mulberry原始出生地薩默塞特（Somerset）的理想青翠景觀致敬，發(fā)揮了Mulberry的傳統(tǒng)品牌地位。受到英國(guó)風(fēng)景畫風(fēng)格的啟發(fā)，設(shè)計(jì)師通過(guò)并置簡(jiǎn)單的幾何體積，形狀，尺度和感覺(jué)，創(chuàng)造了強(qiáng)烈的對(duì)比。

Toogood played upon Mulberry’s heritage-brand status by paying tribute to the ideal verdant landscape of Somerset, Mulberry original birthplace. Inspired by painterly qualities of British landscapes, the designers created a strong contrast by juxtaposing simple geometric volumes, shapes, scales and sensibilities.

“作為一個(gè)英國(guó)品牌，我們確實(shí)想要一些與我們的歷史相協(xié)調(diào)的東西，但不是對(duì)英國(guó)古典風(fēng)格的詮釋；它更叛逆，更現(xiàn)代，更微妙。我們希望人們?cè)谶@里感覺(jué)良好，有種賓至如歸的感覺(jué)。這是一個(gè)舒適溫暖的空間，但它也講述了一個(gè)關(guān)于我們作為生活方式品牌的故事。”

“As a British brand, we did want something that felt in tune with our history, but not too literal an interpretation of English classical style; something more rebellious and modern and subtle in its references,” says Coca. “We want people to feel well here, to feel at home. It is a comfortable and warm space, but it also tells a story about us as a lifestyle brand. It is a reflection of our new chapter, as we continue to develop our vision of sophisticated, cool, fun.”

主要項(xiàng)目信息
項(xiàng)目名稱：MULBERRY新商店概念
項(xiàng)目位置：英國(guó)倫敦
項(xiàng)目類型：商業(yè)空間/零售店
設(shè)計(jì)師：Faye Toogood

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